Established in 2012, Private & Public Ltd is a fine art dealership specializing in modern and contemporary international art across various mediums. With over 20 years of experience, they are also a leading public art consultancy, collaborating with developers, architects, artists, and designers on high-value public realm projects.
Based in Jersey, Channel Islands, they research, source, and broker art acquisitions for both local and international clients, with a focus on value-driven buying. Leveraging their extensive connections within the art world, a robust exhibition program, and a commitment to market development, they provide opportunities to acquire and sell modern art while serving as a platform for emerging artists.
Whether visiting their gallery spaces or arranging a private consultation at home or in the office, Private & Public Ltd offers tailored services to help clients expand their collections— whether building a museum-quality portfolio or simply finding the perfect piece for an empty wall.
Context:
Private & Public Ltd, a fine art dealership and public art consultancy, sought a complete rebranding to better align with their focus on modern and contemporary international art. They required a fresh visual identity, encompassing everything from logos and typography to brochures and marketing materials, to reflect their evolving role in both gallery exhibitions and large-scale public art installations.
The objective was to create a cohesive, updated brand aesthetic that would appeal to their diverse clientele while maintaining a sleek, contemporary look. This new branding needed to seamlessly translate across their gallery presence and public art projects, enhancing their visibility and reinforcing their position as a key player in the modern art market.
Brief:
The rebranding process for Private & Public Ltd began with initial concept sketches drawn out in sketchbooks, allowing me to explore different visual directions for the logo, typography, and overall brand identity. From there, I transitioned to digital tools, using Illustrator and Photoshop to develop and refine the visual elements, ensuring they captured the modern and contemporary feel the company wanted.
For layouts, brochures, and booklets, I worked extensively in InDesign, crafting clean and engaging designs that balanced visual appeal with functionality. Additionally, I occasionally utilized Glyph to fine-tune the typography, ensuring that the chosen typefaces aligned with the updated brand aesthetic. This combination of tools allowed me to create a cohesive and polished brand identity that could be seamlessly applied across both the gallery and public installation projects.
