The MacaRoom offers bespoke wedding and celebration cakes that are truly incredible both in design and flavour.
Visually outstanding and oozing personality, they deliver beautiful, modern designs that are playful yet stunningly stylish in their eccentricity.
There is no compromise on flavour or quality, with intense, flavoursome fillings that are just as impressive as the designs themselves.
Context:
The Macaroom reached out to me to update the company's existing branding. I aimed to create a sleeker, more refined outcome of the graphics, typeface, and illustrations. Simultaneously, I sort to create a more personal relationship between the brand and it’s familiarity through this modern touch, ensuring a more engaging experience for buyers.
Brief:
The Macaroom’s brand refresh was all about bringing a more personal, polished feel to their visual identity. To achieve this, we used Adobe Illustrator to create custom illustration elements that gave the brand a fresh, unique edge. Figma helped map out the layouts for everything from brochures to business cards, making sure the design felt cohesive across all platforms. InDesign was key in refining the typography and overall composition, ensuring that text and visuals worked seamlessly together.
By combining these tools, we were able to design marketing materials that not only looked sleek and professional but also stayed true to The Macaroom’s original charm. The updated branding feels more modern and engaging, creating a stronger connection with their audience while keeping the brand’s personality at the forefront. This refresh gave The Macaroom a visual identity that stands out, making it more memorable and approachable for customers.
